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New Vertical Ad Network Targets Politically Engaged Audience Across the Country

Washington, D.C. — CQ Roll Call, part of the Economist Group business, has launched Ideas People Advocacy Network, a content-defined political vertical ad network, targeting a large, diverse political and advocacy audience across the country.

Ideas People Advocacy Network consists of 27 U.S.-based publishers delivering to political activists and professional politicians across the country, including Mother Jones, Reason, National Review, Political Wire and Talking Points Memo. With more than 13 million monthly unique visitors and more than 150 million monthly page views, the Ideas People Advocacy Network yields 300 million ad impressions.

"CQ Roll Call reaches an engaged and knowledgeable audience, concentrated on those who follow Capitol Hill in Washington D.C.," said Mark Walters, senior vice president and group publisher of CQ Roll Call. "We teamed up with the Economist Group business and created Ideas People Advocacy Network to target political activists, advocacy groups and local politicians across the country. Ideas People Advocacy Network is the ideal way to reach those involved in politics, government and advocacy, regardless of their location or political affiliation."

"As the success of the Ideas People Channel illustrates, advertisers are focusing more than ever on psychographics and editorial environment, rather than demographics," said Stephane Pere, vice president and head of Ideas People Media. "The Advocacy Network is a necessary tool for those seeking to reach political influencers at scale and will play an important role in organizations' efforts to get the word out to their target audience in a relevant context."

Ideas People Advocacy Network and Ideas People Channel, which reaches 18 million curious, opinionated and influential people in the U.S. and 27 million people worldwide, are powered by Ideas People Media.

For more information about the Ideas People Advocacy Network, please contact Mark Walters at

For media inquiries, please contact Rebecca Gale at CQ Roll Call at (202) 570-4253 or