MTV ADDS PBS NEWSHOUR AND CQ ROLL CALL TO WORLD CLASS COALITION GAMIFYING THE ELECTION THROUGH “FANTASY ELECTION ‘12”
Candidate Performance in the Game will be based on Constituent Engagement, Honesty, Transparency, Civility and Public Opinion
New York, NY (June 12, 2012) — MTV today announced from the 2012 Personal Democracy Forum that PBS NewsHour and CQ Roll Call are joining the world-class coalition of philanthropic, technology, and political accountability partners teaming up with the network to launch “Fantasy Election ’12.” Part of MTV’s “Power of 12” campaign, the first-of-its-kind desktop and mobile game will give young people a new way to hold presidential and congressional candidates accountable, and reward youth for getting involved in Election ‘12.
Similar to Fantasy Football, “Fantasy Election ‘12” enables users to draft a team of candidates pursuing the presidency or congress, earning and losing points based on how their players behave in the real world. Candidate performance in the game will be determined by objective data, provided by a range of non-partisan organizations, in five key areas: constituent engagement, honesty, transparency, civility, and public opinion.
- Constituent Engagement: Candidates will gain points for town halls, tele-town halls, press availabilities, and other key ways they make themselves available to answer the questions of American voters. PBS NewsHour will provide information on Presidential candidates and CQ Roll Call will supply details on congressional candidates. MTV will also award points to candidates for engaging constituents via Facebook and Twitter.
- Honesty: As candidates make statements on the campaign trail, players will gain/lose points based on their team’s truthfulness. This will be gauged by the Pulitzer Prize-winning fact-checking organization PolitiFact.
- Transparency: MTV will give bonus points to candidates who openly disclose campaign funding sources as monitored by theCenter for Responsive Politics’ OpenSecrets.org, and dock points from candidates who aren’t transparent about that information. MTV will also reward candidates who complete Project Vote Smart’s acclaimed “Political Courage Test,” making their positions known on the issues of greatest importance to American voters.
- Civility: MTV will reward candidates for focusing on issues instead of personal attacks in campaign advertising. MTV will deduct points from candidates who air an excessive amount of uncivil, personal ads. Scores will be based on the Wesleyan Media Project’sdefinitive advertising database which provides real-time, publicly available information on the content and targeting of all broadcast television advertisements aired by or on behalf of all federal election candidates in each of the nation’s 210 media markets.
- Public Opinion: Candidates who do a good job of connecting with voters and see their polling numbers rise will earn points in the game, while politicians who see their polling numbers drop will be docked points. This will be tracked via data fromRealClearPolitics, the definitive polling data aggregator.
Players of “Fantasy Election ‘12” can also earn bonus points for getting informed on political issues, and by engaging and participating in the political process, or by sharing the game and getting friends involved. On foursquare and GetGlue, young people who “check-in” on their mobile devices to in-person town hall events, on-air political debates, and to cast their ballot on November 6, 2012 will gain extra points. Additionally, players can earn bonus points by registering to vote via Rock the Vote’s simple registration tool. Points can also be gained by sharing the game and getting friends involved, or by participating in a series of daily challenges that will launch later this summer.
Players who excel in “Fantasy Election ’12” will be eligible to win prizes ranging from tickets to MTV’s Video Music Awards to free downloads. The game, which will officially launch closer to the Republic National Convention and the Democratic National Convention, is being developed by HYFN, a renowned digital agency who has created social experiences for some of the most recognized brands in the world including Nike, Coke, Disney, Universal and more. The John S. and James L. Knight Foundation is the principal funder of the game, providing a $250,000 grant.
Building on MTV’s nearly 20-year Emmy and Peabody Award-winning political legacy with "Choose or Lose," MTV’s “Power of 12” campaign is built specifically to reflect the Millennial generation and changes in the economic and political climate, and is designed to empower them to have a major impact on Election Day and beyond. 45 million 18-29 year olds will be eligible to vote in the 2012 election, representing the largest potential voting bloc in the country.
For information on MTV’s “Power of 12” campaign and “Fantasy Election ‘12,” or details on how to get involved, please visitwww.Powerof12.org. To get updates on MTV's “Fantasy Election '12,” and enter to be invited to play the game before it launches publicly, head to fantasyelection.mtv.com.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
About CQ Roll Call:
CQ Roll Call is the nation’s leading source of news, analysis, data and software tools on Congress and government, providing professionals in the public and private sectors nationwide with the intelligence and resources they need to shape and react to changes in public policy. CQ Roll Call's products and services span the spectrum of print (Roll Call newspaper, CQ Today and CQ Weekly), online (on CQ.com, RollCall.com and Congress.org), digital and mobile. The company's advocacy tools such as Capwiz and Knowlegis empower advocacy groups and professional clients to affect the policy changes they seek.
About PBS NewsHour:
PBS NEWSHOUR is seen by over 5 million weekly viewers and is also available online, via public radio in select markets and via podcast. The program is produced in association with WETA Washington, D.C., and WNET.org in New York. Major funding for the PBS NEWSHOUR is provided by the Corporation for Public Broadcasting and public television viewers. www.pbs.org/newshour
Janice Gatti, +1-212-846-8852
Jake Urbanski, +1-212-846-6888
CQ Roll Call
Rebecca Gale, +1-202-650-6884